Privacy policy

Last updated: October 22, 2026

POPMARK operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure practices described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, telephone number and email address.

  • Financial information, including credit card, debit card and bank account numbers, payment card information, bank account details, transaction details, payment methods, payment confirmations and other payment information.

  • Account information, including your username, password, security questions, preferences and settings.

  • Transaction information, including items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.

  • Communications with us, including information you provide when contacting us, such as customer support inquiries.

  • Device information, including information about your device, browser, network connection, IP address and other unique identifiers.

  • Usage information, including information about how and when you access or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide your personal information.

  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.

  • From our service providers, including when we engage them to provide certain technologies and when they collect or process personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Customizing and Improving the Services

We use your personal information to provide the Services, including fulfilling our contract with you, processing payments, processing orders, remembering your preferences and items of interest, sending account notifications, processing purchases, returns, exchanges and other transactions, creating, maintaining and managing your account, arranging shipments, facilitating returns and exchanges, enabling product reviews and providing a personalized shopping experience.

For example, we may recommend products related to your previous purchases.

This may include using your personal information to tailor and improve the Services.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending marketing, advertising and promotional communications by email, SMS or postal mail, where permitted by applicable law.

We may also display online advertisements for products or services on the Services or on other websites, including advertisements based on products you previously purchased or added to your cart, and other activities on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate or respond to fraudulent, illegal, dangerous or malicious activities, protect public safety and secure our Services.

If you choose to create an account, you are responsible for keeping your login credentials confidential.

We strongly recommend that you do not share your username, password or other access credentials with anyone.

Communicating with You

We use your personal information to provide customer support, respond to your requests, deliver effective services and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal proceedings, including requests from law enforcement or government authorities.

We may also use this information to investigate or participate in civil discovery proceedings, potential or ongoing litigation or other legal proceedings, enforce our terms or policies, or investigate potential violations of them.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy.

These circumstances may include:

  • With Shopify, service providers and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order processing and shipping.

  • With business and marketing partners to provide marketing services and deliver advertisements. For example, Shopify may support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share information about you for targeted advertising and marketing purposes.

  • When you instruct us, request us or otherwise consent to the disclosure of certain information to third parties, such as for shipping products or through your use of social media widgets or login integrations.

  • With our affiliates or more generally within our corporate group, where applicable.

  • In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations, including subpoenas, search warrants or similar requests, to enforce applicable terms or policies, or to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve them.

Information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence, in order to provide and improve the Services.

In addition, to protect, develop and improve our business, we may use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify.

To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights available to you, please consult the Shopify Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, we recommend reviewing their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on them.

Information you provide in public or semi-public spaces, including information shared on third-party social media platforms, may be visible to other users of the Services or those platforms, without restrictions on how such information may be used by us or third parties.

Our inclusion of these links does not, by itself, imply any endorsement of the content of these platforms or their owners or operators, unless otherwise stated on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell,” as those terms are defined under applicable law, personal information relating to individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee absolute security.

Additionally, information you send to us may not be secure while in transit.

We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts or policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information.

These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request where permitted by law.

  • Right of access / Right to know: You may have the right to request access to the personal information we hold about you.

  • Right to deletion: You may have the right to request that we delete personal information we hold about you.

  • Right to correction: You may have the right to request that we correct inaccurate personal information we hold about you.

  • Right to data portability: You may have the right to receive a copy of the personal information we hold about you and request that it be transferred to a third party, in certain circumstances and subject to certain exceptions.

  • Right to opt out of sale, sharing or targeted advertising: Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or the processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws.

You may exercise your rights to opt out of these uses through the privacy choices made available on our website, where applicable.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as an opt-out request for the device and browser you use to access the website.

If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account.

For more information about Global Privacy Control, please visit https://globalprivacycontrol.org/.

Except for Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your browser or device.

  • Managing communication preferences: We may send you promotional emails, and you may opt out at any time by using the unsubscribe option included in our emails.

If you unsubscribe, we may still send you non-promotional emails, such as messages relating to your account or orders you have placed.

Additional Rights for Residents of the United Kingdom or European Economic Area

If you reside in the United Kingdom or the European Economic Area, subject to exceptions and limitations under local law, you may have the following additional rights:

  • Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.

  • Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawing consent will not affect the lawfulness of processing carried out before its withdrawal.

You may exercise these rights through the options available on the Services or by contacting us using the details provided below.

For more information about Shopify's use of your personal information and the rights available to you, including rights relating to data processed by Shopify, please visit https://privacy.shopify.com/.

We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before processing your request, within the limits permitted or required by applicable law.

In accordance with applicable law, you may designate an authorized agent to submit a request on your behalf.

Before accepting such a request, we may require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us.

We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to make a complaint about how we process your personal information, please contact us using the details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us or to lodge a complaint with the relevant data protection authority in your region.

For the European Economic Area, you can find a list of relevant data protection authorities on the European Data Protection Board website.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or, where applicable, equivalent agreements issued by the relevant UK authority, unless the transfer is made to a country recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us:

POPMARK

Email: popmarkfrance@hotmail.com

Address: 11 rue Borde, 13008 Marseille, France

For the purposes of applicable data protection legislation, POPMARK is the controller of your personal information.